Much has been written on content marketing.
However, there’s not a lot of information for marketers who need to scale their content across regions.
Pam Didner’s new book, “Global Content Marketing,” fills this gap.
The book defines global content marketing as “the process of developing and sharing relevant, valuable and engaging content with target audiences across countries with the goal of acquiring new customers or increasing business from existing customers globally”.
The book outlines the four P’s for global content marketing – plan, produce, promote and perfect. These four P’s serve as a guide to help you do everything from creating a content marketing strategy to optimizing your content for better results.
Here are five tips from the book that will help you produce successful content for all your global audiences:
1. Focus on your website.
Since your website is your hub, it contains all your key content. For this reason, you should focus on auditing your website’s content over your paid media, social and third-party content. “It may be important to know what content has been promoted or syndicated on other sites, but it’s hard to gather content lists from external third-party sites,” says Didner. “It’s even harder to get content performance from these external sites.”
How to Scale Your Content Across Regions – Lessons from “Global Content Marketing”
