Is your email marketing strategy ready for the holiday season?
Yes, we are going to start talking about the holidays…
Don’t kill the messenger, you know marketers have been talking about it for a while now.
In the last couple of weeks I had a few conversations with clients, mostly to review the season strategy. It’s no surprise to me that most of these conversations are solely focused on social media, almost as if businesses were intentionally planning to leave email out of the equation completely.
I know it’s not the case. People just don’t talk about email as much as they do about social media because…
- It’s not as entertaining as talking about Facebook
- they don’t know as much because they’ve only scratched the surface of email marketing
- they only have a vague idea of the potential email holds when it comes to promotional messages
Then the good guys at EmailMonks sent me their new infographic, which contains the data of what happened with email in 2013, and I thought it’d be a good starting point.
Is your Email Marketing ready for the Holiday Season? (Infographic)
