When it comes to marketing your brand online, if you’re not on social media — and doing it right — you’re missing a huge opportunity. That said, busy entrepreneurs and other professionals often have a difficult time navigating the quickly growing world of social media.
Fortunately, we’re here to your rescue. Here are some helpful tips to get you off on the right foot.
1. Know thy social platform.
Just as there are recipes for favorite foods, there are formulas for effective posts, tweets and #latergrams — depending on the social site. Having the right mix of pictures, questions or quotes can make the difference between a post going viral or going into the void.
Read more: 27 Formulas That Can Drive Clicks and Engagement on Social Media
2. Be yourself.
Business is, ultimately, all about connections — and not just the professional networking kind. If you want your message to resonate with customers, give them something relatable and human to connect to. With everything being automated, it might not come so easily, but it’s well worth the effort.
