Content marketing is an essential component in buyer engagement, social media, lead generation and online marketing. In fact, the power your content carries is growing by the day as new tactics and trends propel content development to new heights in brand publishing.
Blogging is not enough. Social media is not enough. There is a methodology that makes up smart content creation and it focuses on attracting, converting and inspiring your target audience — your clients and potential clients. Content needs to engage, inform and delight in order to build market identity, brand ambassadors and new opportunities for business growth and development.
What does this mean for your 2015 content strategy?
A comprehensive content marketing strategy is in order if you want to be not just a successful participant, but a winner, when it comes to creating effective content that fuels your brand awareness.
Your Content Strategy
Buyer Personas
Who are your buyers? Who is your target audience? Your buyer personas are the people you most want to engage. Your content needs to speak to their market interests, operational requirements, corporate goals, everyday problems, buying habits and even hobbies. In order to create content that is truly effectual, you must understand the customer demographics that compose your buyer personas:
- Who are they?
- What are their jobs?
- What are their behavior patterns?
- What are their professional goals?
- What power do they have in their businesses?
Identifying your buyer personas will result in your content being tailored for your ideal audience — leading to enthusiastic content shares and new client conversions.
