Having recently published an article about why email isn’t dead, I thought it would be useful to roundup some case studies to help marketers inject some life into their own campaigns.
I’ve previously looked at how testing subject lines and segmentation can improve email marketing, but these three studies focus more on calls-to-action.
Hopefully they should provide some inspiration for marketers who are in the process of testing their own email messages.
For more information on this topic download the Econsultancy Email Marketing Census 2014 or check out our new Case Study Database…
Buttons vs. text links
AWeber Communications ran a test on its email newsletter to find out whether buttons were more effective that text links in encouraging clicks.
Previous testing on the website had found in favour of buttons, so the assumption was that the same would be true of email.
The test included two identical versions of the same email, except that one included this CTA button while the other used text links:
Three case studies to help improve your email marketing conversion rates
