Want an easy way to optimize funnels?
There’s a set of reports in Google Analytics that almost no one is using that will show you where your funnels are leaking conversions.
(NOTE: Don’t know what a funnel is? Read this article by Ryan Deiss first.)
Google Analytics can be pretty overwhelming if you’re not quite sure what exactly to use it for.
But don’t worry… I’m going to explain exactly how to access and use these reports to optimize your marketing funnels.
Go With The Flow
These “graph” style reports are likely what you’re used to using in Google Analytics…
Use This “X-Ray Vision” Google Analytics Report To Increase Conversion Rates on Your Funnels