It’s the most wonderful time of the year for content marketers. This time of year is when you measure your impact on this year’s company goals and uncover opportunities for moving the needle on next year’s.
But when most people run these analyses and calculate next year’s predictions, they forgetabout one crucial thing: market conditions. They’re so focused on internal metrics and results that they miss out on some fascinating, high-level insights.
One way to analyze both internal and market conditions is through a content SWOT analysis. It provides a strategic view of the main opportunities and challenges that exist with content marketing in your market. The outcome of this analysis should be a high-level action plan containing the most important tasks that will impact the success of your content marketing.
In this post, I’ll walk you through the basics of a content SWOT analysis and show you how you can use one in next year’s planning process.
