Recently I had an interesting conversation with one of our GKIC copywriters about how she cut down her writing time by 75 percent and skyrocketed conversion literally overnight.
About six months into her intense study as a copywriter (dedicating about 20 hours a week learning her craft) she was still spending hours and hours just to write a headline for a salesletter. (A headline is like the hook at the beginning of a story. It captures a reader’s attention and gets them to read farther into the promotion.)
In her mind “getting the headline right” was the difference between hooking a big client or not. Sometimes she would spend days on what amounted to a few lines of copy.
But then something happened that changed everything for her.
She went from taking days to write a killer headline, to coming up with several of them in just minutes
I’m hesitant to even tell you what made the difference. Because it’s such a simple idea, I’m afraid you might dismiss it.
So before I tell you what she did, I want to tell you why you shouldn’t be so quick to dismiss this.
You see not only did she get much faster at writing, she got much better at it too—overnight.
So what was it that caused this transformation?
Templates and Formulas! Yup that’s it.
Three Killer Headline Formulas That Could Skyrocket Your Conversion Rates…
