You may not realize this, but images can generate a TON of traffic from image-based search engines (Google Images for example).
If you want more of this traffic, you must learn how to optimize your images to score some of this traffic.
Luckily, it’s easier than you think… once you know what to do.
And that’s why we’re adding this tutorial to our WordPress SEO for everybody series. So, keep reading.
Image Optimization Best-Practice #1: Alt Text
When you see a picture of a baby crying, you instantly recognize what’s going on in the picture.
The problem is, this instant recognition isn’t possible for search engine spiders at this time. Instead, you must help the spiders understand each of your images with alt text.
What is image alt text?
The short answer is, it’s the text that the search engine uses to understand images.
To include it, you simply add alt="this is your alt text" to your image tag. Here’s an example:
