Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content.
There are several good services that facilitate curation tasks and software can help, but on it’s own, software isn’t the answer.
Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both. Here are several best practices to help you with curation sources, types of content and where to publish.
1. Sources of News to Curate
- Industry specific newsletters sent to you via email
- Links to content and media shared on Twitter, Facebook, StumbleUpon, Reddit and other social sharing websites
- Google Alerts, Google News or Google+ Search
- Curation tools: Flipboard, Scoop.it, Storify.com
- Real-time search engines: Topsy, socialmention.com
- Niche topic blogs
- News aggregators: Alltop, popurls, Techmeme
- Bookmark and or subscribe to updates from industry news, magazine and blog websites
- Press Release Distribution Services like PRWeb, PRNewswire or Marketwired
- Review competitor websites and monitor for mentions of their brand terms in though Google Alerts and social media monitoring tools like Trackur to see what kind of curation tactics they’re using
- Suggested content from social media platforms like Buffer and HootSuite
3 Content Curation Best Practices to Optimize Your Content Marketing
