The holiday season is just around the corner, and retailers face the busiest time of year with Black Friday, Cyber Monday and all the frenzied shopping days in between until December 25. It’s no secret that a tremendous amount of pre-planning is required, but are your efforts focused on the right areas of your business?
Aside from bringing the holiday magic alive in-store and giving your website a ho-ho-holiday makeover, there are five ecommerce trends that retailers can’t ignore if they want this year’s holiday season to be profitable.
1. Mobile first, mobile everything
Mobile device adoption is expected to reach 90 percent in the US this year, and tablet adoption is predicted to surpass 40 percent. For those of us who “live” on our phones and tablets, shopping mobile has become an integral way of life. Between 30 and 50 percent of online traffic is now coming from mobile devices, which means ecommerce retailers must respond quickly to customer demands in ways that suit the mobile user.
5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare
