The holiday season is upon us. And if you are planning to entice shoppers into your online or bricks-and-mortar store via email, you need to make sure your email marketing campaigns stand out from the hundreds of other holiday email offers.
[ Related: 7 Ways to Create a Successful Integrated Marketing Campaign ]
So what can businesses and marketers do to make sure their emails will be opened and clicked on before Christmas day? Dozens of email marketing experts share 12 can’t-miss tips for making your email marketing deliver for the holidays.
1. Try different subject lines — and be creative. “Do A/B testing of subject lines right up until the very end of the season,” says Alyssa Nahatis, the director of Deliverability for Adobe Campaign. “There is always time to make it better.”
For example, “test subject lines that include [the customer’s] name,” says Ben Meyer, email campaign manager, Cleverbridge, a global ecommerce provider.
“The more individualized an email is, the more likely consumers will respond to it,” says Christopher S. Penn, vice president, Marketing Technology, SHIFT Communications.
How to Use Email Marketing to Increase Sales This Holiday Season
