Google Analytics is a powerful ally in boosting your conversion rate. A lot of conversion rate optimization strategies begin with user testing and serving variations of the same web page to a relatively small subset of visitors. That’s like a doctor prescribing medicine before making a diagnosis.
You need to find the problems that are affecting your conversion rate first before you start trying to change things. The vast amount of analytics data at your fingertips can help you discover obvious conversion issues, many of which can be quickly resolved.
Before you bang your head against a wall trying to figure out the sources of your conversion woes, load up these five reports to get easy answers.
Each section contains a link to a Google Analytics custom report. Apply it to your view and follow along.
1. Keep Up with the Screens
With desktops, laptops, smartphones, tablets, and now the newly dubbed “phablets,” people are accessing your website on a variety of devices with different screen resolutions. It helps to have a responsive website that will adjust to these different devices, but if you’re not monitoring the data, then you are not seeing where your site design is failing.
Goal: To find screen resolutions at which your responsive or mobile site design is providing a poor user experience.
5 Easy Google Analytics Reports to Help You Increase Conversions
