Content marketing is a word that gets bandied about a lot these days. Traditional marketing continues to fall further out of favor with consumers every day. Content marketers do more than write content…much more. They develop and create customized marketing strategies that capture and hold the attention of potential customers far better than the old methods can.
The modern consumer conducts research on products and companies from the moment they begin to consider a purchase. This means that he or she has (for the most part) already made a buying decision before ever contacting you, the vendor.
Content Marketing Killed the Banner Ad
Information is power and the availability of high quality, relevant digital content shifts the balance of power away from traditional marketing and toward the consumer. The buying process looks much different today than it did even a few years ago. Have you shifted your marketing to reflect the modern consumer’s demands? If not, you shouldn’t waste any more time. To survive, you need an effective content marketing strategy in place and here’s why:
