Email marketers spend a lot of time creating lists. Lists by persona, lists by sub-persona, by lifecycle stage, by topic of recent conversion, by number of times they’ve viewed a webpage … You name it, there’s a list segment for it.
All of these list segments give us a way to whittle down our databases and find thebest audience for a particular email, or for a particular piece of smart content on our websites.
But, while lists of contacts that fit a target audience are very important, it’s equally important to create lists of people who you don’t want to receive any email content aimed at that audience.
Want to increase email engagement rates and decrease unsubscribe rates? Then stop sending people emails they don’t want. Instead, create suppression lists — lists of contacts whom are removed from your normal nurture emails — so you don’t send emails to the wrong audiences.
There are dozens of reasons to suppress a lead, which I’ve broken down into the seven suppression lists below. Learn how to create the suppression lists that apply to most of your needs to save time, increase engagement, and decrease unsubscribes. (HubSpot customers:Learn how to suppress a list of contacts in HubSpot here.)
7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads
