Content curation is a great tactic for marketers without the resources to produce tons of original content. Columnist Chuck Sharp shares his tips on how to do it right.
The concept of content marketing makes a ton of sense: write great content for your site, get found, and generate sales.
There’s just one problem: Most marketing departments aren’t set up to produce great content.
Most aren’t staffed with skilled writers, infographic producers or videographers. While you can outsource these things, doing so is tricky because you need people who really understand your business – people who are smart enough to write something compelling and useful for your target audience.
