You might think I’m about to launch into a thinly veiled sales pitch for professional copywriting services well I’m not. In fact this post has nothing to do with copywriting at all.
There’s more to a successful website that it’s content (although that is a very big piece of the puzzle).
In fact, there’s one mistake companies make over and over again.
You see it on a huge scale.
Want to know what it is?
They try too hard to be pretty.
