One year ago, the content marketing industry looked just a little different. While brands were creating content, it seemed that it was really only the big brands, or those who had focused on content marketing a few years back, that executed based on any sort of strategy and were making the splash. Other companies trying to grapple with this “new” concept (really, just a new term) were approaching content on an ad-hoc basis throwing things out there just to see what would stick.
3 Key Findings From The Content Marketing Institute’s B2B Research
