Videos work great for content marketing for three reasons:
- Certain demographics of users LOVE watching videos;
- Videos open up more marketing channels (Youtube, Vimeo, etc)
- Videos are highly engaging: People like sharing videos
Now, the days when video content was so hard to create that most people were just shying away are over. Videos are no-brainer now. When it comes to video tutorials and mashups, I am simply using iMovie (free easy time-saver). However, in many cases, you won’t even need any desktop software.
There are some awesome online tools that allow you to create professional videos that will diversify your video marketing and let you experiment with genres, styles and types. The first one that comes to mind is of course Google Hangouts on Air.
4 Tools to Easily Create Videos to Diversify Your Content Marketing
