Why do people stay up late watching infomercials? Aside from probable insomnia, they’re mesmerized by the idea that for just three easy payments of $19.99, they can buy solutions for all of their kitchen, bathroom or garden problems.
But your marketing-automation system doesn’t belong in an infomercial. There’s no “call-now-and-we’ll-double-the-offer” solution that lets you capture visitors’ data and immediately funnel it over to sales.
