It’s the time of year when businesses start looking at their marketing plans for 2015, so I thought it would be good to take a step back and look at the trends that will drive local media and marketing programs next year.
While change has been the only constant in local marketing, the changes have opened doors for local businesses to acquire new customers and retain their current consumer base in new ways.
Here are 10 trends every local advertiser needs to think about during preparations for 2015.
