I was at a trade show a few weeks ago and a guest to our stand at Infinity Technologies came up and started talking to us about his web site, that had just been completed by another web designer, and wanted us to have a look at it and see what we thought (about its SEO). So after a brief look we determined that not even SEO 101 basics had been implemented despite his clear directions to the company he had engaged, he left our stand, and I am sure the company who had done the work received a very interesting phone call.
Search Engine Optimisation is one of the foundations of getting found, whether that is for your blog ,e-commerce site, or your non-profit organisation that is competing for the donation dollar for the cause that matters. Yellow pages are hardly used any more and I have heard of small companies spending upwards of $50,000 a year on this type of media with almost no results with 85% of all purchasing decisions are starting with a Google search, $50,00 can be invested in an SEO strategy, enhance your website, allow you to devote some resources to content, put up a blog, get your twitter site and campaign up and running, and plan and start a social media marketing program and run pay per click campaign on Google. So have a look at these blogs just implement a few of the tactics and strategies and keep learning, but most of all have some fun along the way.
“4 Resources on How To Optimize Your Website’s SEO Using Social Media”
