Outstanding copy is the solution to gaining higher conversions.
But like so much of conversion optimization and digital marketing, outstanding copy is not easy to produce.
A lot of the writing advice that I read and study isn’t very helpful. It blows out huge lists of must-haves that I can’t keep track of. Plus, nearly every article on the subject has a long section raging about the importance of correctly-placed commas, and a million rules on hyphenation.
What?!
