Pinterest sees itself as ‘a catalog of ideas’. The visual app, which is putting big bets on its eCommerce capabilities, has surged ahead of other social platforms in terms of purchase intent and shopping potential – take a look at this graph from the latest Mary Meeker Internet Trends report.
.jpg)
Stats like that have caught the attention of a heap of brands, and with 75% of all saved Pins coming from business profiles, it’s clear that Pinterest users are increasingly coming to find ideas for their next purchase.
But in order for businesses to maximize that interest, they need to first get an understanding of how Pinterest works and how people discover content on the platform. And that can be difficult – Pinterest’s search functionality doesn’t necessarily work using the same logic as Google does, for example…
Pinterest Now Seeing 2 Billion Searches Per Month – How Pinterest Search Works
