image credit: alexey boldin | shutterstock
There are over 144 billion emails sent each and every day. How do you separate yours from the rest? When it comes to email marketing, there are three key tactics you need to be utilizing to stand out, close the sale, and win the war of attention in the inbox.
Keep reading to learn each.
1. Vague, short headlines get the most opens.
When it comes to email marketing, headlines have one key objective — get the recipient to open the email. But that’s easier said than done. Email marketing software giant, MailChimp found that, across all major industries, open rates range from an average of 17 percent to 28 percent. That means only around one out of every four people even open your email (let alone read or click any links in it). As you can see, optimizing your headlines is key for making sure that your subscribers actually read your email. Doing so isn’t hard. Just remember two important elements when crafting your headline — keep it short and keep it vague…
