The formula to making your message shareable by journalists and customers alike.
credit: getty imagesOne of my party tricks as a professional speaker is to ask the audience, “When you want to create buzz around your brand and someone asks you “why is this relevant right now?” what do you say?”
One after the other, hands will go up and small business owners will call out, “Because I have a new product” or “we’re opening a factory” or “We’re expanding into a whole new market” or “a big event”…
