So how do women, specifically, interact with brands online?
Product review and discovery platform Influenster recently conducted a study to get the female perspective on the latest digital trends. Incorporating the views of more than 11,000 female internet users aged 18 and up, the Influenster survey uncovered some interesting findings, particularly in relation to how women shop and interact with brands online.
Among the findings, Influenster discovered that:
New Research Shows How Women Interact With Brands Online [Infographic]
