User psychology is the driving force behind any great web design. Getting into the mind of potential visitors is the only way to develop a compelling site that draws people back for more. As complex as it may seem, each element on a web page can evoke different feelings, which forms the overall user experience.
Fortunately, there is already a wealth of expertise on the subject of psychology in web design. Here’s a guide on the key areas of development and how they can be altered to play into the minds of your visitors…
