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One of the fastest growing and smartest ways to use Facebook ads is through retargeting – focusing on people who’ve already visited your website, thereby reaching users who’ve expressed a level of interest in what your company provides. Facebook’s seen big growth in this offering since making ‘Dynamic Products Ads’ (as they call them) available last February, with more than 2.5 billion unique products uploaded to Facebook for cross-referencing through their retargeting system. And now they’re extending the offering to Instagram, with all the same functionality advertisers already see on The Social Network.
Here’s how they work.
WIDENING THE NET
As described by Instagram:
“Dynamic ads on Instagram let you promote the right products to the right person at the right time. When someone visits your website or mobile app, then later looks at Instagram, they’ll be served an ad featuring multiple, related products from ones they were browsing on your site or app.”…
