When other departments make a habit of incorporating SEO best practices into their work, everyone benefits. Columnist Casie Gillette provides tips on how to achieve this kind of buy-in within your organization.
A few months ago, the Content Marketing Manager at a client’s organization reached out to me, asking if we could provide his copywriting team with an SEO training session.
I was floored! We had been optimizing the majority of their content for years, but they had never shown any interest in doing it on their own.
Why the sudden change? A new VP of marketing had come on board with search experience and wanted to make SEO a priority across the entire marketing department…
