Is it better to focus on finding new users or keeping returning visitors? Monetate answers: Why choose? Monetate is right on the money. Customer retention is just as important as acquisition in the ecommerce space—if not more. It’s widely known that returning visitors are usually the more revenue-generating of the two segments. From the latest Monetate Ecommerce Quarterly report:
In Q4, despite making up less than half of all ecommerce sessions (48%), returning visitors spent nearly $5.3 billion online— almost twice as much money as new visitors spent during the same timeframe ($2.7 billion).
That’s a pretty compelling statistic…
The Tale of 2 Visitors: Website Optimization For New Versus Returning Users
