When I prepare for a presentation on digital business and content marketing, I think a lot about what I want the audience to take away.
Of course, there’s always the First Rule of Copyblogger, which I preach to anyone who will listen. But telling people “don’t publish content that sucks” tends to need a little more explanation if it’s going to be helpful.
What would give content marketing newbies the right foundation? And how can I help content marketing veterans who aren’t finding the success they want? Is there a framework they can use that would start them off on the right foot?…
