Let’s say a middle-aged man—we’ll call him Frank—is driving his car at night and someone unintentionally blinds him with their high beams, causing him to drive into a ditch. Not a great situation, but now he’s in the market to purchase a new vehicle.
In light of a bad situation, Frank has actually been looking for a good excuse to preach to his wife why he needs a manly Ram pickup truck. His first instinct leads him to begin researching Ram trucks online. He does so much research that by the time he walks into the dealership, he could probably tell you more than the salesman selling the truck…
