Humans are visual creatures by nature. In fact, research shows that 90% of the information that comes to our brains is visual. And as it turns out, our visual intelligence is actually increasing while verbal intelligence is on the decline, according to an infographic from WebDAM.
What does this mean? It means that the way people consume information and the way they communicate is changing. And marketers who want to effectively reach their audiences will need to more strategic with visuals in all their marketing tactics—including online advertising. Simply paying to be at the top of search results or news feeds is no longer enough to get the results you’re looking for…
Do Visuals Really Have an Impact on Online Advertising Success?
