Jason Miller knows a thing or two about content. He’s the Senior Content Marketing Manager at Linkedin, who presented a session titled “How to Achieve Face-Melting Content Marketing ROI” atClickZ Live NY last week.
With that title, the session immediately piqued my interest and Jason did not disappoint.
In case you were wondering, face melting is:
“The condition in which, due to an extreme exposure to an event of epic awesomeness, horror or any other emotion on the more extreme end of the spectrum of emotions, one loses all perception of space and time including (but not limited to) a brief lapse in physical awareness. Such an emotional rush can even override pain, which in some cases may be the cause of the rush.”
Source: The Urban Dictionary
To put this in context, you don’t need more content; you need more EPIC and AWESOME content – aka more relevant content…
