credit: getty imagesDespite the widespread adoption of content marketing, there continues to be a disconnect between getting it done, and getting results. I believe one of the reasons so many small businesses and marketers struggle is because they believe that content marketing is going to automatically be effective. But it takes more than creating content to be successful.
As Ann Handley of MarketingProfs writes, “Create content that reaches your audience’s audience.”
Even when you do a lot of things right with content marketing, you can still come up short. While every campaign is going to be unique when you consider factors like the vertical, industry, channels, and more, there are still some things you can do to get a lot more out of your content marketing.
Keep these three tips in mind when you’re crafting your next campaign to improve the impact of your content marketing…
