Email marketing is one of the best tools for businesses when it comes to maintaining a customer base and nurturing new leads, and can be a valuable promotional channel. But as useful as email can be, your efforts are futile if none of your readers actually open your messages.
With so many emails flooding their inboxes on a daily basis, readers will use any excuse to disregard yours and send it directly to the trash. This is why it’s important to craft your marketing emails in such a way that engages and interests them, and keeps this from happening.
Below, we list four major email marketing pitfalls you’re likely to face at one point, as well as our creative solutions to get you back on the path to success:
