Over the last 8 years, I’ve worked with a lot of marketers, from mega-brands to startups. I’ve seen all kinds of interesting (and not so interesting) digital experiences created to attract and engage a target audience. The best ones strike a balance between three key activities:
- Creation – building compelling content that engages its audience with a consistent and timely publishing process.
- Promotion – an outbound and inbound plan to reach the target audience.
- Measurement – a well-architected backend to measure and optimize performance.
Interesting content marketing programs that drive business value require the artist, the promoter, and the scientist to work in harmony with a shared purpose. None can be successful without the others…
Selling Science to Artists: 5 Data-Focused Tips for Content Creators
