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Content marketing is an enigma. When it comes to doing it, almost every company on the web is clued-in. But when it comes to measuring it, most are clueless – and the majority are willing to admit it.
Let’s unravel this sucker.
Research reveals that the majority of companies plan to continue increasing their content marketing budgets. Good, I guess. All the while, an unhealthy chunk gives themselves low marks for effectiveness…
