The term “content marketing” gets thrown around quite a lot these days. To a certain degree, it’s a self explanatory term. Most people can figure out that it means to market something through content. But what exactly does that mean? What exactly is content and how does it help a business?
The concept of content marketing aims to increase sales and help a business grow mainly by educating potential customers and building trust among an audience. If you look around, you’ll find several other more complex definitions, but that’s the basic idea. The business generates content and distributes it to an audience, the audience gets something valuable from the content and hopefully becomes a client of the business. Repeat until you achieve desired results…
