Why Keywords Are Important
Before we start, let’s quickly go over why keywords are important. Since the dawn of search engine optimization, there has been keyword research. Keywords are part of the user’s search process. Having your website optimized for certain keywords will allow Google to index your site for which keywords you think are important to your particular business/vertical.
When a user wants to find information or products, they use a combination of keywords to make up their search query. Then the user inputs a search query into the search bar (or these days speak into their phone) and then the search engine, such as Google, serves results from their index…
