Irresistible is defined by the Oxford Dictionary as: Too attractive and tempting to be resisted and too powerful or convincing to be resisted.*
Let’s try a quick exercise.
What types of content grab your attention and force you to stop what you are doing and check them out?
For me, it’s things like “What you didn’t know,” “How-tos,” “20 statistics about marketing,” and “Failures: What doesn’t work.” Why? Because these help me to do my job as a content marketer better…
