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Google’s search algorithms are constantly changing, and folks in the digital marketing industry need to always keep an eye out for the next big change. SEO’s are already aware of the obvious benefits of structured data when it comes to helping Google better understand and index content, however, lately Google has been increasing their emphasis on user experience when it comes to search results in the form of AMP, “Local Business Cards”, increased schema.org and JSON-LD rich snippet support, and expanded featured snippets…

The Future of SEO – Search Appearance Optimization (SAO)