“Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital,” said Aaron Levenstein, a former professor of business administration at Baruch College. [Tweet It!]
The same is true of your data in Google Analytics. Most of what you spend your time looking at (and re-looking at) is merely suggestive.
That’s not the data you want to be analyzing and drawing insights from. You have so much data available to you, but only a fraction of it will help you optimize and make better business decisions…
