You’d be hard pressed to find a marketer — or a business owner or a CEO for that matter — who hasn’t been told their content needs to be sticky. Sticky content, after all, is one of today’s most cost effective tools for capturing reader eyes, sending traffic to your page or store and driving home branding.
But in a blogosphere and Twitterverse flooded with top 10 lists, repurposed content and users who pretty much vomit self-promotion in lieu of breathing (seriously guys, stop for a moment to be a human being!), it can be difficult to stand out. Knowing how to create sticky content means thinking like a storyteller and a multimedia mogul all at once — regardless of whether or not doing so is in your immediate job description…
