Have you ever wondered how eCommerce juggernauts like Amazon and eBay show you product recommendations each time when you log in to the site?
Product recommendations are shown based on your previous purchases, search, preferences and interest.
For instance, if you searched for ‘Google Nexus’ on Amazon, on your next login you would be probably seeing call-to-actions to buy a Nexus phone or some related items that Amazon thinks you might be interested in…
How to Use Dynamic Content to Convert More Prospects Into Customers
