When we think of innovation in the content marketing world, our minds usually jump to the big companies paving the way with kickass campaigns and programs—brands like Red Bull, Marriott, and GE that have the money and resources to spend on producing killer content. But sometimes, when we’re so focused on the big names, it’s easy to forget about the up and coming brands creating content that’s just as exciting and engaging.
Innovation and content creation require time and creativity, but you don’t need a multimillion dollar marketing budget to make something memorable for your audience. In fact, many rising companies have utilized content to turn their brands into household names. It’s safe to say that 5 years ago, most of us had never even heard of Lyft or Dollar Shave Club. Thanks in large part to smart content marketing campaigns, these brands are now successfully edging their way into the mainstream and giving more well-known competitors like Uber and Gillette a run for their money…
