It’s a fundamental question that all top media companies are facing in 2016—and a topic that many publishers are struggling to face head-on: ‘how in the world can we continue to grow as a business with traditional advertising decline in value?’
This question is tough to answer: media companies are all struggling to find new sources of revenue in an increasingly fragmented audience ecosystem. High-demand, valuable readers are spread thin. The days of ‘cast your net wide’ are approaching their end, as ‘niche’ becomes the holy grail of all digital marketing…
