The power of search engine optimization (SEO) is irrefutable. When your organization is easier to find on Google and Bing, you’ll generate more visibility around your work. Your nonprofit will experience the perks that come with bringing more people to your website—from increased membership to PR attention and beyond.
When it comes to success with SEO, long-tail is the name of the game. In other words, your best strategy is to target phrases or expressions that you’re using to target your audience. To understand this difference, take a look at the following examples of long-tail keywords:
