We talk regularly about the difference between “advertising” and “engaging”. At a hyperlocal level, it’s critical that small business owners not only reach out to new customers, but alsoengage their existing customers, since word of mouth can generate a significant share of small businesses revenue.
I often compare Local SEO to working out at the gym – there are people that try the fads and quick wins to get in shape, but the ones who do it best and are consistently in shape are the ones who build a solid regimen and stick to it…
